A blockchain startup goes to be an official sponsor for knowledgeable golf event within the United Kingdom.
LIFElabs, a philanthropy-based crypto firm, has entered right into a sponsorship deal with the Sky Sports British Masters event, which is scheduled to start subsequent week. The partnership would mark LIFElabs as the primary digital foreign money agency that backed a mainstream golf event alongside main companies together with Adidas, TaylorMade, and Ladbrokes.
LIFElabs says that it’ll make the most of a globally-covered platform just like the British Masters to advance using its institutionalized LIFEtokens. The agency has orchestrated a hole-in-one competitors wherein “the first player to hole an ace on the 222-yard hole” will win a bonus of £12,000. The prize cash shall be transformed from LIFEtokens to GBP and shall be additional matched with a donation from LIFElabs to help Cancer Research UK Kids & Teens and The European Tour Foundation.
“We partnered with the European Tour because it is an innovative brand within the golfing world, with one eye firmly fixed on the future,” Luke Chittock, the chief government of LIFElabs, stated. “As such, both LIFElabs and the British Masters are looking to make a real difference to people’s lives, both here in the UK and across the rest of the world.”
The partnership additionally expects to serve clear proof of the rising collaboration between crypto and sports activities organizations. Earlier this 12 months, well-known soccer membership Liverpool won its official overseas change associate in TigerWit, a blockchain-based buying and selling app. The trade additionally witnessed mainstream soccer golf equipment launching their crypto tokens for the needs starting from crowdfunding to reward distribution amongst followers.
Max Hamilton, Head of Commercial Partnerships on the European Tour, stated that he’s “delighted” to have LIFElabs because the agency’s important sponsor.
“This is an exciting time for the Sky Sports British Masters, and we’re delighted to welcome LIFElabs as an Official Sponsor for the event,” he stated. “Following on so soon after The Ryder Cup, this year’s British Masters promises to be a fantastic occasion, with a popular and worthy host in Justin Rose. LIFElabs is a progressive business and a great fit for the Sky Sports British Masters.”
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